Considerable effort and funding has gone to digitizing payments across Africa and Asia in markets where mobile money services are rapidly growing. One sector receiving considerable attention is agriculture. The GSMA has a unit dedicated to agriculture (mAgri), which includes a focus on payments. The World Bank's CGAP allocates resources to grants and technical assistance on the topic. And the Better Than Cash Alliance works with governments to implement digital payments at the national level. Convincing agri-enterprises that sell inputs to, or buy crops from, rural communities to embrace digital payments is seen as a potential path to de-throning cash--the undisputed king of commerce in emerging markets.