market insights

SIA helps clients understand current industry trends and specific markets to inform and shape relevant strategies, successful project implementations and sustainable programs in digital finance and other ICT4D applications.

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Connecting Humanitarian E-Transfer Recipients and Financial Services

In August 2016, SIA conducted case study research for Electronic Cash Transfer Learning Action Network (ELAN) on Save the Children’s humanitarian initiatives in Zimbabwe and on two of Action Contre La Faim's humanitarian initiatives in Bangladesh that delivered cash transfers through mobile money wallets. SIA team members analyzed household survey data and led focus group discussions and key informant interviews to determine if, when and how the e-transfers resulted in sustained uptake and use of DFS by the program recipients.


Mobile Money Use in Liberia Ebola Response

In 2016, Save the Children engaged SIA to research the organization’s use of mobile money in its cash transfer program in two counties (Bong and Margibi) in Liberia. The primary objectives of the research were to: (1) examine key enablers and barriers to the use of mobile money in a challenging context; (2) understand the experience of each stakeholder’s point of view (Save the Children staff, service provider, beneficiaries and agents); and (3) develop recommendations and best practices for additional usage of mobile money as a delivery mechanism for cash within Liberia and elsewhere.


Integrating DFS into Agricultural Value Chains: A Bangladesh Market Landscape Assessment

From May through August of 2016, in collaboration with FHI 360, SIA undertook a market landscape assessment of selected agriculture value chains and the potential to integrate DFS offerings in Bangladesh. Specific activities included: conducting a literature review of in-country DFS and Ag sectors; mapping transaction networks and financial needs of multiple value chain actors (i.e., growers, traders, input retailers) through focus groups, in-depth interviews and survey questionnaires; as well as evaluating the strategic commitment, operational readiness, and product capabilities of multiple DFS providers through key informant interviews. A final report and accompanying summary presented observations, key findings and additional lines of inquiry for interested parties to pursue to further support and stimulate DFS adoption among rural market actors.


Cocoa Farmers and Mobile Money in Côte d’Ivoire and Ghana: Market Research

In August 2015, SIA conducted original mobile money market research for the World Cocoa Foundation (WCF), providing data and analysis of the awareness, use and interest in mobile money of 522 cocoa farmers in the six villages in the Sud Comoe region of Côte d’Ivoire and eight villages in the Western Region of Ghana. The research indicates that the foundational layers exist in both Côte d’Ivoire and Ghana for mobile money use to improve farmers’ livelihoods and provide financing mechanisms to improve productivity. Despite the relatively advanced state of mobile money in each country and farmers’ high level of awareness of mobile money, farmers use of the services is currently limited to personal money transfer and does not extend to farming activities or the broader use of financial services that can improve their financial lives.


Landscape Assessment: Intersection of DFS & Ag Payments in Haiti

In April 2015, as part the HIFIVE initiative, SIA undertook an evaluation of supply and demand dynamics of the digital financial services (DFS) sector in Haiti with a particular focused on the potential integration of DFS into the Agriculture sector. An analysis was conducted of the strategic commitment, operational readiness, and network performance of DFS providers as well as the suitability of their product offerings for market segments that reside, do business, or operate, in rural areas. The report also explored the financial/payments needs, perceptions, and patterns of behavior of market segments that have either already begun to experiment with DFS products in rural environments or that represent users whose adoption would be necessary to stimulate service expansion throughout the agricultural sector in a commercially viable way.


Geospatial Mapping to Support DFS Ecosystem Expansion in Haiti

In June 2015, as part of the USAID Haiti Integrated Financing for Value Chain Enterprise (HIFIVE), SIA to designed, implemented, and managed a geospatial mapping exercise to support interested parties in the Haitian economy strengthen and expand the DFS sector, with an emphasis on identifying potential DFS acceptance points (both agents and merchants). SIA trained and managed five all-Haitian GIS Teams to physically collect field information over a two week period. This included developing necessary training modules, simulation exercises, field protocols, and digital survey instruments. A data visualization tool was developed based on a geo-coded database to allow authorized users to filter, navigate, and discover tailored data collected for over 1,000 unique points taken in the Commune of Croix-des-Bouquets.


Mobile Money Service Provider Research on Experiences Working with NGOs in Africa

In 2015-2016, SIA conducted qualitative research and analysis for ELAN on digital payment services providers experience and perceptions on working with Non-Governmental Organizations (NGOs) as bulk payment customers to deliver digital payments to their program participants/beneficiaries in the context of providing humanitarian assistance and/or for development programming.


Digital Identity Product Providers Global Landscape Assessment and Gap Analysis

In 2015, SIA performed a landscape assessment and gap analysis to establish a stronger understanding of how and where international aid organizations were using digital registration and identity products and what those products are offering to the international aid sector. Deliverables included an interview questionnaire and survey template; a landscaping report of service providers; a gap analysis and recommendations; and a high-level public facing report for all participants of the interview and survey process.